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18 Majors, established 1959

01The Foundation

18 MAJORS celebrates the greatest achievement in golf, Jack's eighteen major victories, a mark that will never be matched. That is where the story begins.

An 18 Majors out-of-home campaign in Palm Beach: green panels carrying the gold golfer silhouette and the 18 Majors name beneath the palms, archive photography of Jack and the caddie suit between them.

02The Evolution

18 MAJORS will build on that foundation through fashion, design and the culture forming around the game. Some collections will return to the years that made the name, drawing from the clothing, color, places and wider cultural moments that defined them. Others will be created entirely for now.

The silhouette carries the origin. The people who wear it will give it new meaning. 18 MAJORS will grow through exceptional product, unexpected collaborations and ideas large enough to move beyond the course.

Eighteen majors established the standard. Each collection writes the next story. The work now is to turn that foundation into a modern fashion brand with room to grow.

Identity Code 01 / The Number

The drawn numeral 18

Identity Code 02 / The Silhouette

The 18 Majors golfer silhouette, club raised at the top of the follow-through

04Proportion & Application

Logo Contrasts

An oversized framed 18 Majors artwork, green ground with the gold name, the gold golfer casting the tall black shadow silhouette.
The environmental scale, silhouette used as structural landscape architecture.
A small woven cream label on black, carrying the green golfer silhouette above the numeral 18.
The intimate scale, a tiny woven label acting as maker's sign-off.

05Spatial Presentation

The Storefront

The flagship window at dusk, the golfer silhouette and 18 Majors name etched across black glass.
The flagship storefront, upscale black façade with oversized green and gold framed artwork as window statement.
A hand-painted 18 Majors hanging sign, gold golfer silhouette and name on a deep green ground, above a historic cobblestone shopping street.
Hand-painted pub-style hanging sign, green ground, gold silhouette, "18 MAJORS Established 1959."

06The Archive

Where it Begins

The archive is the origin. Each photograph carries the DNA of the brand, color, silhouette, movement and victory. The contemporary code overlaid on each image marks them as source material.

Jack in a red cardigan at the top of his follow-through, the gold numeral 18 overlaid.
Fig. 01, Jack in red cardigan, championship follow-through. The source silhouette.
Jack holding the US Open trophy in a white cardigan, the gold numeral 18 overlaid.
Fig. 02, Jack with the US Open trophy. White cardigan. The image that became the standard.
A young Jack mid-swing in a green striped shirt and red trousers, the gold numeral 18 overlaid.
Fig. 03, Young Jack mid-swing in green stripes and red trousers. A moment of pure provenance.

18 Majors

Victory

  1. 1962U.S. OpenOakmont Country Club
  2. 1963MastersAugusta National
  3. 1963PGA ChampionshipDallas Athletic Club
  4. 1965MastersAugusta National
  5. 1966MastersAugusta National
  6. 1966The Open ChampionshipMuirfield
  7. 1967U.S. OpenBaltusrol Golf Club
  8. 1970The Open ChampionshipSt Andrews
  9. 1971PGA ChampionshipPGA National
  10. 1972MastersAugusta National
  11. 1972U.S. OpenPebble Beach Golf Links
  12. 1973PGA ChampionshipCanterbury Golf Club
  13. 1975MastersAugusta National
  14. 1975PGA ChampionshipFirestone Country Club
  15. 1978The Open ChampionshipSt Andrews
  16. 1980U.S. OpenBaltusrol Golf Club
  17. 1980PGA ChampionshipOak Hill Country Club
  18. 1986MastersAugusta National

08 / The Collaboration Model

18 Collections

Each of Jack's eighteen major victories becomes a capsule collection. One victory. One collaborator. The brand system stays constant, the creative vision changes every season.

09Collection Editorial

Product Lines

Model wearing the white structured caddie utility suit with a jacquard belt.

Caddie Attire

A clean white structured active utility suit. Highlighted by the repeating jacquard belt that represents the narrative in a contemporary style. Engineered with breathable blend fabrics suited for high-grade comfort off the turf.

The caddie suit laid flat on a green ground, 18 Majors jacquard belt across the waist.

The Pleated Green Dress

Classic tennis and club greens tailored into a modern sleeveless knit top and pleated athletic skirt. Subtle silicon-molded silhouette tags at the collar provide authentication.

Model wearing the green sleeveless knit top with a pleated athletic skirt.
Golfer in a natural cream cable-knit quarter-zip, navy cap and navy trousers.

18 Majors / No. 03

The Cable Knit Quarter

Diamond cable-knit construction in natural cream. The silhouette logo sits discreetly on the cap, a navy performance hat with the embroidered golfer tag. Paired with tailored navy trousers, the look bridges clubhouse tradition with contemporary sportswear.

Material100% Organic Pima Cotton & Merino
ColorwayNatural Cream / Clubhouse Navy
CutTailored Athletic Silhouette
OriginCrafted in Portugal
Order Piece Collection Details

10Signature Elements

Maker's Marks

The final sign off of unmistakable class.

Studio portrait of the green corduroy 18 cap, a wooden club held across the eyes.
The 18 cap on the course, worn with a green jacket, putter in hand beside the flagstick.
The 18 cap — corduroy, embroidered, course-ready. Studio portrait and on-course context: the hat that bridges heritage and streetwear.
A square green felt 18 patch stitched to the hem of heather gray knitwear.
Square green felt 18 patch attached on the hem of heather gray knitwear.
A stitched vintage white woven brand label inside a charcoal performance polo.
Stitched vintage white woven brand label located inside performance polos.
A green 18 Majors brand tag set into a navy seam.
Minimal brand tag detailing attached seamlessly.
Heather gray cashmere crewneck with a felted green 18 patch on the upper arm.
The heather gray cashmere crewneck — felted green 18 patch sewn on the upper arm. Quiet branding, premium hand-feel.

11Design Translation

Archive to Product

“The archive is interpreted, not reproduced.”

Archive frame of Jack mid-swing in a green striped knit and red trousers.
Contemporary model in a white shirt and red trousers, a green jacket over the shoulder and the green 18 cap.

Source, vintage red knitwear and structural collar lines worn during the Masters run.

Result, white heavyweight cable mockneck, engineered for luxury silhouette and relaxed proportions.

12Unified Vision

One Brand World

A city block wrapped in 18 Majors campaign panels, each carrying the gold numeral 18 and the golfer silhouette.
The urban landscape integration, the number 18 teases the brand at launch before we tell the whole story.
A cream woven 18 Majors label stitched inside the collar of a green piqué polo.
An 18 Majors mahjong set, green lacquered box with the gold name and tiles carrying the golfer silhouette.
Green swing tags with the gold golfer silhouette and an archive trophy photograph.
The green 18 Majors poster, the gold golfer casting the tall black shadow silhouette.

13Leadership

Our Team

  • Jack Nicklaus, hands clasped, seated in a clubhouse interior.

    Jack Nicklaus

    Chairman

    Mr. Nicklaus is the Chairman and Founder of the Company.

    Mr. Nicklaus is a global sports icon, entrepreneur, and the most accomplished champion in the history of professional golf. Known as "The Golden Bear," Nicklaus won 18 major championships, a record that continues to define excellence at the highest level of competition.

    Following his playing career, Mr. Nicklaus built a world-class business platform spanning golf course design, real estate, licensing, publishing, and philanthropy. His firm, Nicklaus Design, is the most prolific golf course design company in history, with more than 450 courses across six continents.

  • Gary Nicklaus in a navy checked jacket against a dark studio backdrop.

    Gary Nicklaus

    Chief Executive Officer

    Gary Nicklaus is a member of the Board of Directors and the CEO of the Company where he oversees brand management, principal investments, and global golf course design and development.

    He is a Partner of Certuity, and a Member of the Board of Directors of Goods and Services.

    Gary competed professionally on the PGA Tour, the European Tour, and the PGA Champions Tour.

    Gary holds a Bachelor of Science in Business Administration with a concentration in Finance from The Ohio State University, where he was an All-American in golf.

  • Jack Nicklaus II in a grey suit and gold patterned tie, hand on chest, against a dark studio backdrop.

    Jack Nicklaus II

    President, Design

    Jack Nicklaus II is a member of the Board of Directors and the President of Nicklaus Design, the leading golf course design firm in the world with over 450 courses in six continents.

    Jack has developed a deep, firsthand understanding of elite-level competition, course strategy, and the relationship between design and performance. That experience continues to inform his approach to golf course architecture and client engagement, allowing him to bridge the perspectives of players, developers, and operators.

    Jack graduated from the University of North Carolina Chapel Hill, where he played on the golf team. He went on to compete professionally on the PGA and European tours.

  • Rory Brown in a checked jacket against a dark studio backdrop.

    Rory Brown

    Chief Financial Officer

    Rory Brown is a member of the Board of Directors and the Chief Financial Officer of the Company.

    Rory has held leadership roles at several pioneering firms, including one of the first internet banks, a multi-billion-dollar SEC-registered investment advisor, and a $70 billion investment management platform.

    Rory is the Managing Partner of Certuity, the Chair of Goods and Services, and was named Financial Services Entrepreneur of the Year by Ernst & Young.

    Rory holds a Bachelor of Science from Cal Poly Humboldt, an MBA from the College of Charleston, and is a Certified Public Accountant.

14Enquiries

Contact 18 Majors

Licensing, wholesale, press and collaboration enquiries will all be responded to. Tell us what you have in mind.

We reply to every enquiry, usually within two business days.